How to write a good promotional essay? What are the promotion channels for soft articles?

How to write soft essay promotion? Nowadays, the promotion of press releases has become a mainstream form of publicity. It is suitable for various types of enterprises and products. Press releases are not only a way of promotion, but also gradually drive the vane of current trends. When many people mention the press release, they will think of advertising, bringing goods, and sales, while ignoring the content presentation and value of a high-quality press release. In this article, I will share some related issues such as the creation of soft article promotion copy and the selection of promotion channels.

When a brand writes an ad with content value, it must start from consumer psychology, spread corresponding views, ideas, and solutions through different consumer psychology, provide them with personalized services and experiences, and introduce their own products. The key is to make consumers trust the content of the soft paper and feel recognized from the heart, so that the real purpose of promotion can be achieved: sales.

Highlight key titles

How to write soft essay promotion? Doing a good title is not just about attracting clicks from the title party, but doing your homework on key points, hot spots and keywords. If you want your article to be engaging, you should start by telling readers what you are doing in the title. We do not do headline parties, but headlines are the most important factor in attracting readers to read. The title is not new and no one will be interested in reading it.

Combined with brand placement

With a good title, does it succeed? This may not be the case. The content of soft articles that readers should read is also an important condition for deciding whether people want to watch. The content can be in various forms, news, stories, interviews, etc., but if you only focus on the content and ignore the implantation of the brand, the meaning of the ad will not be revealed. If you only focus on the content ignored by the brand, the ad will be unreadable and not vivid enough. , does not attract readers and thus deviates from the title of the article. At this time, you should find a good mix of brands and hotspots, and open up to find a place to connect. Incorporating the brand into the content without giving away the voice allows customers to remember the brand of the product, which can be called the peak of soft writing.

Unique eye analysis

An event is an event, how to extract your own thoughts and ideas from this event. In popular events, a common view will only lead to visual fatigue of netizens. To add your own thoughts to the article, be a wise man when there are clouds, set aside dark clouds to look for the sky, and give the reader another direction, another way. Even if you can’t get exact directions, there are other ways to look at the problem. Readers who have eaten big fish and big meat suddenly order onions and tofu, and suddenly feel more refreshing, but also use a lot. Therefore, a unique vision and a keen point of view are also necessary weapons for soft writers.

What are the promotion channels for soft articles?

30,000+ media resources from the whole network have been aggregated in the SAAS system, including website media, self-media accounts, WeChat public accounts, Weibo, Xiaohongshu, forums, copywriting and other resources. All platform resources can automatically push resources and edit and review media resources. Based on technical means, it carries various types of media advertising resources, and the supply and demand sides communicate with each other and purchase freely. It breaks the traditional media advertising transaction model, realizes the experience of interconnection + innovation mode, and makes the delivery and marketing strategies have “numbers” to rely on. A complete closed loop from brand marketing to performance conversion. Make transactions more direct and make marketing easier.