What are the methods of online promotion? to tell you

In the current Internet era, many companies have shifted the focus of marketing from offline to online, and by the way, they use the media channels on the Internet for publicity, thus breaking the stagnant state of many small and medium-sized enterprises. However, it is not easy to obtain the share of the online market overnight, and operators need to have a more detailed and comprehensive understanding of promotion and marketing. Only by enriching the mode of marketing and promotion, carrying out global operations, and expanding channels to seize the minds of users, can better marketing and promotion be carried out, and users can finally achieve purchase conversion.

1. Search engine

For promotion, everyone should know something about search engines, such as domestic Baidu, 360. Sogou, etc. Among them, Baidu is the platform with the highest proportion of domestic traffic, and it is also one of the most popular search engine platforms; followed by 360 search and Sogou , There are some reasons why they can become one of the three major search engines in China. 360 Search has a 360 antivirus software, and Sogou has a Sogou input method. Baidu also has a strong Internet foundation.

1. We media promotion

With the continuous popularization and rapid development of the mobile Internet, the era of the mobile network has opened, and the traffic on the mobile terminal is increasing, which can even reach several times that of the PC terminal. The content of self-media is not fixed, and it is divided into many fields, such as the Internet field, social field, financial field, etc. Enterprises can use high-traffic platforms such as Weibo, official account, Baijia account, and Toutiao account to seize their own In the field you are good at, you can publish relevant information to promote yourself, and you can also have certain benefits.

1. Short video promotion

Short video is a way of disseminating Internet content. With the emergence of the Internet celebrity economy, short video has gradually risen. Software like Kuaishou has quickly become one of the most popular short video platforms, but gradually short video has gradually become commercialized from entertainment. , like net red live broadcast with goods and so on. Therefore, enterprises have seized the characteristics of short video transmission speed, wide coverage, low input cost, and simple video content, and began to place advertisements on the products according to the products. There are also many forms of advertisements, and the effects are also very good. favor.

1. Blog forum promotion

The blog forum is to use blogs to spread corporate information. The primary condition is to have blogs with good writing skills, especially when the bloggers who publish the articles are influential figures in a certain field, the published articles are more likely to attract attention and attract a large number of potential User browses. However, when doing blog and forum marketing at the same time, we must emphasize that product promotion should be “invisible”, and the content of blog forums should be accurate and instructive, so that it is better to be deficient than excessive, so as to effectively guide the company’s potential customers to buy the company’s products and products. Serve.

1. Q&A promotion

When it comes to question-and-answer platforms, it may be the one that everyone comes into contact with the most, such as Baidu Know, Zhihu, etc. For example, if you encounter a problem, but you can’t solve it yourself, the first thing we think about is to ask “Du Niang” to find the answer we want . Not only that, for enterprises, the Q&A platform can also play a role in understanding whether the enterprise is good or bad, which can indirectly increase the popularity of the enterprise, and can also give the product corresponding word of mouth, thus establishing and strengthening the sense of trust, and promoting the The desire of customers to buy, so the role of question and answer promotion is still very much.

Network promotion is a long-term project. We must pay attention to sustainability. When formulating a network promotion plan, we should make a continuous plan. Over time, it will inevitably produce obvious results. Friends who need network promotion can also contact us for help. You promote it.