The novice benefit within three months of the new store directly makes the store GMV soar by 900%

Starting a new store is the most talked about topic in the cross-border e-commerce circle. Among the benefits of Lazada’s many store openings, the 90-day commission-free return of advertising funds every month helps stores achieve more traffic exposure during the incubation period and accumulate fans’ voices. Today, I would like to share with you the story of two merchants who completed the incubation of new stores through the commission rebate policy and achieved 900% growth in GMV during the new store period.

Before that, let’s review again, what is Lazada’s 90-day commission rebate program for new merchants.

Merchant Profile①

NEW SELLER ⭐️⭐️⭐️⭐️⭐️

The three-month incubation period after opening the store is a critical period for the growth of the store. With the help of platform support policies, we can quickly build a fan group and lay a solid foundation for participating in promotional activities in the future.

The mobile phone case merchant Justin opened Lazada in June this year, and launched the promotion of Quanxiaobao in July. The sales volume and order volume of the store in the month of launch immediately ushered in exponential growth. As a new merchant with no experience in launching, when it comes to the opportunity to start launching, it is thanks to Lazada’s 90-day commission rebate policy for new merchants.

The sales performance in the first month of opening is not surprising. In the operation of new stores, advertisement placement is important, but it is also one of the difficulties that novice merchants must overcome. Grasp the market demand, which type of products are suitable for promotion; the unknown of the investment budget, the fear of low return rate if you invest too much, the fear of poor results if you invest too much, etc.

“I didn’t have any experience in advertising before. At that time, I noticed that there was some returned balance in the account, so I tried it.”

The 90-day commission-free policy gave Justin more confidence in advertising. With the advertising money returned in the first month, he began to test the water to create an advertising delivery plan.

Because there is no previous experience in launching, and it is a multi-store operation, the [Automatic Product Selection Promotion Plan] was created at the beginning of the launch. Set the budget to guarantee at least 100 clicks per day, and select them according to the quality of the products through the algorithm: ①The number of positive reviews ②The main image attracts people to click ③The ctr is relatively high ④The cvr is relatively high to promote.

Through intelligent algorithms to capture and deliver effects, Justin is also constantly adjusting the direction of operations. Use intelligent algorithms to select key points of high-quality products to optimize product display information and comprehensively improve the quality of store products; analyze hot-selling models and styles with the help of delivery effects, and stock up for year-end promotions such as 11.11.

The store opened in June, and Quanxiaobao was launched in July. Orders for the month increased by 900%+, and sales increased by 569%+. On this basis, the performance in August still maintained a growth of more than 2 times. In less than three months, the store quickly accumulated fans’ voices through Quanxiaobao, and it was ready to explode.

Merchant Profile ②

NEW SELLER ⭐️⭐️⭐️⭐️⭐️

In 2022, the trend of mother and baby in Southeast Asia will be hot. Southeast Asia is the region with the largest number of newborns in Asia. The number of babies continues to increase, and a large number of population growth encounters the outbreak of the epidemic, which has prompted many mother and baby products to gradually shift from offline stores to online.

Merchant Tommy took advantage of the mother-baby track to open a store. As an experienced cross-border merchant, he is no stranger to advertising. However, since the previous launch did not yield the desired revenue, Tommy did not start immediately in this new store. put.

In the first month of opening the store, the sales volume of the store did not reach the expected height, and Tommy had difficulty in the operation of the store’s products. Under the recommendation of Lazada’s cross-border incubator, I learned that the new store still has unused advertising funds for commission rebates. Adhering to the concept of small investment and high return, the launch plan of new mother and baby stores is launched.

“The operation of new products requires traffic to be tested, and the rebate advertising money is equivalent to giving us a discount.”

For the current trend of hot mother and baby stores, relying on the strong supply of domestic mother and baby products + solid cross-border store operation foundation, Tommy’s new stores are more critical to obtain traffic. After choosing “traffic as the target”, the weight of the estimated CTR of the product in the direction of the algorithm push direction will be larger than that, helping the product to get the maximum clicks.

In selecting products to join the launch plan, Tommy also chooses the [Automatic Product Selection Promotion Plan]. Through the platform’s algorithm delivery results, it feeds back the follow-up replenishment, detail page optimization and event exposure process. Similarly, the 90-day commission-free return of advertising funds also reduces the pressure on circulating funds.

In July, the number of store visitors tripled rapidly, and the number of store exposures in August increased by 560% month-on-month . Thanks to the commission rebate benefits in the new business period, Tommy has accumulated more than 250 US dollars in commission rebate advertising, and finally, with a small operational investment, it has obtained more than 25,000 clicks for the store, and combined with in-store promotions.

Whether it is the case of Justin, a new mobile phone case business, or Tommy, a new mother and baby business, it is not difficult to find that most new businesses focus more on the return on investment ratio when facing advertising, and seek progress while maintaining stability. Lazada cross-border in-depth analysis of the pain points of new business incubation, with a 90-day commission rebate policy for new business, to reduce the cost of new store traffic, and help more cross-border businesses to establish themselves in the Southeast Asian market.

As one of the advantages of the platform to assist the growth of new merchants, the rebate policy is valid for the first 90 days for all new merchants and can be enjoyed without registration. Lazada’s new store starts quickly, and to learn more about the process details and how to participate in the rebate policy, merchants can visit the Lazada Knowledge Base - topics related to the 90-day rebate plan for new merchants.