From 3599 yuan to 2449 yuan, 12G+256G+5000mAh, from the high-end market to the mid-range market

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High cost performance is a major selling point of mobile phones, because it means that the mobile phone is full of materials, mobile phone manufacturers make less money from it, and consumers buy more cost-effectively, and Xiaomi mobile phones rely on this selling point to eventually become a Fortune 500 company. Famous enterprises, but careful rice fans should have discovered it. Nowadays, the frequency of Xiaomi mentioning high cost performance has become lower and lower. Even the models of Redmi, the ultimate cost-effective sub-brand of Xiaomi, do not use high cost-effectiveness to promote it. .

For Xiaomi, this is actually a loss, but the reason why Xiaomi made such a change is really helpless, because the most important thing for Xiaomi now is to change the low-end image and hit the high-end, so it is not suitable for frequent When it comes to cost-effectiveness, there is another reason. The so-called high cost-effectiveness needs to be compared with the models of friends and merchants, but now Motorola and its models are even more cost-effective than Xiaomi mobile phones. For example, the Motorola edge X30 in the picture is a example.

In the past, among the mobile phones with the same processor, the cheapest models were usually Xiaomi’s mobile phones, but a number of Motorola’s mobile phones have broken this convention, especially this Motorola edge X30, which first launched the Snapdragon 8Gen1 processor. In this case, the price is lower than the price of the subsequent Xiaomi mobile phones with the same processor, which means that Xiaomi is also willing to lose in the price/performance ratio. It is also really rare for a brand that can make Xiaomi suffer in terms of price/performance.

The price/performance ratio of the Motorola edge X30 mobile phone is really high, and it is getting higher and higher with time. Even its 12GB+256GB top version is lower than many flagship standard versions with the same processor. It was originally priced at 3,599 yuan in the high-end market. When it was first released, it was reduced by 200 yuan for a limited time, and it only cost 3,399 yuan. Now this top version flagship has fallen to the mid-range market. It’s a phone that competes in terms of price/performance.

Let’s not look at the 12GB+256GB high-end specifications corresponding to the top version of this mobile phone. Even if it only looks at its basic configuration, it is not comparable to the general mid-range phone. The Snapdragon 8Gen1 flagship processor is equipped with a full-blooded version of LPDDR5 and a full-blooded version of UFS3. 1. The running score exceeds one million, and the screen is still a flexible OLED screen that supports 144Hz variable frame high refresh rate. In addition, this phone also has a 50-megapixel rear triple camera and a 60-megapixel front camera. , the battery capacity is also up to 5000mAh and supports 68W flash charging.

At present, this phone can be purchased for only 2499 yuan, and it is the top specification of 12GB+256GB. As for the low-end version, the price is even lower. Although there are mobile phones equipped with flagship processors at the same price, they are not as good as Snapdragon 8Gen1. The specs can’t keep up with it, and this isn’t the current lowest price for this phone.

In the subsidized platform, the whole series of this mobile phone can also receive coupons for 50 yuan, and the top version can be bought for only 2449 yuan. It is indeed from the high-end market to the mid-range market. Don’t underestimate this 50 yuan To know that even if this phone is profitable, it is not easy to save another 50 yuan.

The Small Marketing Collective | MktLab

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